Rohan Oza parents are both of Indian descent but he was born and raised in Zambia, Africa. He was educated in the U.K. at the Harrow School and Nottingham University and came to the U.S. to receive his MBA from the University of Michigan. Rohan began his career as a manufacturing manager at Mars M&M where he was recruited at the age of 20 as the youngest manager to run Snickers, the second largest product line in Europe.
From Mars M&M, Rohan moved onto The Coca-Cola Company where he was pivotal in leading Sprite to become the number one brand for youth and African-American consumers. Rohan then went on to manage the then declining POWERADE brand to three straight years of brand growth with the creation of breakthrough designs, partnerships and advertising campaigns.
Rohan left The Coca-Cola Company to become a partner in the fledgling beverage company glacéau, where he built the power house brands Vitaminwater and Smartwater through innovative marketing programs and creative partnerships with celebrities like 50 Cent, Jennifer Aniston, Lebron James, Kobe Bryant, Tom Brady, Venus Williams and Alicia Keys. Rohan’s career came full circle when the Coca-Cola Company purchased glacéau for $4.1 billion and Rohan was appointed as the Chief Marketing Officer across all of Coke still brands.
Rohan subsequently went on to form Idea Merchants Capital, his platform for investing and building iconic brands. His latest ventures include popchips, the fastest growing snack in the country, and vitacoco, one of the most popular coconut water drinks and exciting brand in beverages today. Following the model that he pioneered with 50cent and vitaminwater, Rohan has been instrumental in several celebrity investment deals for both popchips (Ashton Kutcher, Kim Kardashian and Heidi Klum) and vitacoco (Madonna and Rhianna)
In 2002, Rohan was featured on the cover of Brandweek as one of their “top ten marketers” in the country and was featured on CNN as one of Coke’s fastest rising stars. Rohan has also been featured on the cover of Beverage Industry, in Crain’s “40 under 40” list, and appeared in Sports Business Journal’s “Forty Under 40” list in 2008 and 2009. In 2008, Rohan was presented with the Ad Age “Marketing 50” award. Rohan has also been quoted extensively in the Wall Street Journal, New York Times and USA Today for his expertise in marketing and building iconic brands.