Brett Friedman, is the co-founder & Managing Partner of Agency 21 Consulting (a21), a Miami and New York based Experiential Marketing firm that specializes in Event Management, Production, Corporate Sponsorship, Strategic Marketing and Brand Consulting. a21’s primary focus is to assist clients, partners, companies and non-profit organizations create and manage dynamic special events, while achieving maximum return on investment for corporate sponsors. Founded in 2006, a21 has developed into the preeminent culinary event management agency in North America, producing 100’s of events in 27 markets. Some of the agencies more marquee clients include: Food Network South Beach Wine and Food Festival, Food Network NYC Wine and Food Festival, Cochon555, Americas Test Kitchen, Shake Shack, Gurneys, Dan’s Taste of Summer, Nirvana at Sanctuary and the Palm Beach Food and Wine. With 24 diverse employees located throughout five (5) cities, a21 continues to grow through a client first approach, with a keen methodology towards maximizing profitability.
Prior to establishing a21, Brett was the Vice President of Development for Alonzo Mourning Charities (AMC), a non-profit organization founded by retired Miami Heat All-Star Center, Alonzo Mourning. During Brett’s tenure at AMC and prior to his departure after 4 years, AMC’s flagship event, Zo’s Summer Groove, was widely considered one of the preeminent celebrity charity events in the country.
Brett has also worked with Knight Ridder (KNR), formally the 2nd largest Media Publishing Company in the world and parent company of the Miami Herald, in their Shared Services Division. Brett was the youngest employee in the division, by 13 years and was responsible for managing three (3) sub-divisions: Telecommunications, Office Administration and Circulation with the main task of negotiating multi-million dollar national contracts for all of the 32 KNR subsidiaries. Brett was also the Knight Ridder representative for the Media Consortium, a media buying consortium between Dow Jones, Knight Ridder, The New York Times and Conde Nast.
Brett graduated from the University of Florida in 1998 with a Degree in Business Administration and later went to Nova Southeastern to obtain his Masters Degree in Finance, graduating with honors. While obtaining his Bachelor’s Degree at University of Florida, Brett co-created an online Internet coupon company, CampusQpons.com, with his college roommate at the age of 21. CampusQpons.com later became FunU.com, which was an online college website that was localized to each University throughout the Southeast. The site focused on providing college students pertinent information about their schools and lives by acting as a search engine and provided online coupons and information about the popular bar/dining scene. The site successfully raised three (3) rounds of financing, with several million dollars from various Venture Capital firms, twelve (12) full-time employees and fifty (50) local college representatives at the Company’s height.
Brett is fortunate to call himself a third generation Miamian who is married to Genevieve Lake-Friedman and the proud father of his ten year old son, Jake Friedman.