In this episode Lonny speaks with Jeff Fernandez, VP Corporate Partnerships and New Business Ventures with the New York Jets. In his 15th year with the Jets, Jeff is responsible for leading the partnership sales team that creates strategic corporate alliances, driving revenue for the organization and developing new business ventures and innovative projects that enhance Jets fan engagement. 

Fernandez previously served as director of marketing partnerships for the Buffalo Bills from 1999-2001 and at Huizenga Sports & Entertainment Group in Ft. Lauderdale, FL, from 1995-99, where he sold sponsorships for the Miami Dolphins, Florida Panthers, Florida Marlins and SportsChannel Florida. Fernandez also served as vice president of marketing partnerships for Indianapolis Motor Speedway and the Indy 500 from 2001-03.